Welcome to the roots of hip hop.
A home for the golden era of 90s hip hop and rap — the classic sound, the lyrics, and the culture that still moves us. We keep that original sound alive, and give the new generation carrying it forward a place to be heard.
Our mission
Bringing back the sound of 90s hip hop.
We dive deep into the golden era of hip hop and rap — the classic beats, the lyrical masterpieces, and the legendary artists who left a lasting mark on the culture. Our team is dedicated to creating new, exceptional and unique productions, with a focus on that original sound and the era that shaped it.
We also strive to support the new generation of talented artists inspired by old-school hip hop. Our goal is to give them a platform to showcase their skills, their passion, their lyrics and their meaningful storytelling.
Join us on this journey. Be part of the movement: follow us, and share your thoughts and memories. And if you make music — we're always open to new song ideas.
The Movement
The original sound
Classic 90s beats and lyrical masterpieces — the golden era, kept alive the way it was meant to be heard.
New productions
We make new, original music built in the spirit of the era — true to the roots, made for today.
A platform for new artists
We back the next generation inspired by old-school hip hop, and give their skills, passion and storytelling a stage.
Golden era hip hop
Preserve the stories. Honour the artists. Keep the sound alive.
hiphop90s is an independent culture media project dedicated to the golden era of hip hop and rap. We pick the stories, the moments and the artists that shaped the culture, and tell them with context, care and editorial responsibility — for a global audience.
The current news — selected and explained.
What's happening in rap and hip hop right now, picked with care and edited with the background you need to place it. Informative, not loud.
Homages to the artists who built the culture.
The iconic voices of the 80s and 90s — the records, the verses and the moments that still move us. Many of our posts are our own edited visual montages, made to honour them.
No glorifying drugs or gang culture.
We stand for the positive side of the culture — motivation, inspiration, appreciation. We deliberately don't publish anything that glorifies drugs or gang culture, and we keep a clear distance from it.
Be part of it
Join the movement.
Follow along, share what these records meant to you, and help keep the golden era alive.
Got a track or an idea for one? Send it our way